Concepts & products

  • Four friends sitting at a table enjoying burritos and soda in a fast casual restaurant with a food preparation area in the background.

    DEH - Daily Eating HUB - eat division

    DEH is a next-generation fast-casual restaurant concept designed for today’s fast-moving, urban lifestyle. Rooted in the philosophy of “back to basics, forward in flavor,” DEH delivers a simplified yet high-quality food experience that emphasizes freshness, speed, and flavor integrity.

    With a focus on clean ingredients, transparent operations, and vibrant service, DEH creates an inviting environment for modern diners seeking convenient, healthy, and delicious meals on the go.

  • Beachfront resort with thatched roof buildings, six lounge chairs with umbrellas on sandy shore, and turquoise ocean waves.

    Beach Resort - disconnect division

    A laidback haven of barefoot luxury, where guests can truly disconnect from the fast-paced world and immerse themselves in the serenity of coastal living. With a stunning backdrop of turquoise waters, lush greenery, and a rich blend of nature and culture, our destination offers a perfect escape for discerning travelers.

    We elevate the experience through an exquisite culinary journey, featuring the finest food and beverages served against panoramic seaside views.

    To complete the coastal lifestyle, we also provide premium marine services for yachts — including chic pier-side gatherings and private parties, adding a touch of sophistication and celebration to every stay.

  • Logo of APPP with the words "activated pro product" below in blue and gray text.

    app The Cleaner - live division

    app – The Cleaner is developed in collaboration with one of the leading companies we proudly partner with, delivering a hospitality-grade cleaning solution designed to tackle even the toughest stains.

    This all-in-one, eco-friendly cleaner is safe for both users and the environment, making cleaning simple, efficient, and sustainable. Perfectly suited for restaurants, hotels, and high-traffic hospitality spaces, APP replaces multiple products with a single powerful solution.

  • BURJ 3 Master Peice

    BURJ 3 - live division

    Footwear with Identity

    Born in Dubai. Crafted in Italy.

    BURJ 3 is a premium footwear brand that merges Middle Eastern vision with Italian craftsmanship. Designed for bold expression and elevated urban style, BURJ 3 is available at leading retailers including Galeries Lafayette, Harvey Nichols, and Palazzo Pitti. Each pair reflects a commitment to quality, cultural fusion, and fashion-forward design.

  • Text on textured gray background reading 'HUMAN RESOURCES MADE IN ITALY'

    Human Resources - live division

    Footwear Designed for Hospitality Professionals

    Human Resources is an in-house developed shoe brand built specifically for the hospitality industry. Created for professionals who spend long hours on their feet, each pair features ergonomic support, breathable comfort, and durable materials, promoting both staff well-being and cost efficiency for operators.

    Our design team brings a fresh, modern vision to functional footwear, allowing for customized styles, branded logo placement, and tailored aesthetics that match the identity of today’s most forward-thinking hospitality brands.

    Get in touch to request the full catalogue and explore customization options.

  • SOMMGASTRO - Ai division

    Your AI Sommelier & Culinary Companion

    SommGastro is our in-house developed AI platform that delivers instant, expert-level guidance on wine and gastronomy, in multiple languages. Simply snap a photo of any wine label, and SommGastro reveals everything: origin, tasting notes, ideal food pairings, recommended glassware, and more.

    You can also ask for any dish, and SommGastro will serve up the perfect recipe, including professional tips and secret techniques.

    Flawless wine pairing and gourmet cooking have never been this accessible.